ABOUT

Senior Creative Director & Creative Technologist with 15 years of global experience, focused on evolving brand identity and creative expression across markets. I shape cohesive, future‑forward visual and narrative systems for brands and original content, overseeing multidisciplinary creative teams (design, copy, experiential, technology) and partnering with Brand Strategy, Consumer Marketing, Content, and Product. I lead teams to craft visual/tonal guidelines, insight‑driven, culturally resonant campaign narratives, and advise executives on creative that drives business. As a creative I've sold screenplays, created/co‑EP’d original TV series scripted and docu-series. I get audio storytelling and have written and lead teams to write Radio and Podcast ads. I'm a massive believer in the theater of the mind. I'm hands‑on with AI‑powered creative tools and agents to prototype, version, and scale storytelling without degrading quality.

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PROFESSIONAL EXPERIENCE
Freelance Senior Creative Director  Feb 2021 – Present
Strategic Campaign Leadership: Develop and execute integrated brand campaigns for high-profile clients including Supercell, Activision, and Amazon. Cross-Functional Collaboration: Partner with C-suite executives, marketers, and creative teams to deliver innovative, data-driven strategies that resonate globally

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Creative Director, Sid Lee Aug 2019 – Feb 2021
Integrated Marketing Execution: Led multi-channel campaigns for major brands such as Netflix and The North Face, integrating digital, social, experiential, and broadcast mediums. Strategic Collaboration: Worked closely with cross-functional teams to align creative vision with regional market dynamics and business objectives

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Freelance Creative Director, Deutsch LA & Ace Content Jun 2019 – Aug 2019

Global Campaign Innovation: Crafted compelling copy and creative strategies for integrated campaigns, ensuring brand cohesion across diverse digital and social platforms

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Group Creative Director, Ayzenberg Jun 2018 – May 2019
Leadership & Team Management: Oversaw creative, art, and copywriting teams for global campaigns across multiple Microsoft lines of business, ensuring cohesive digital and social messaging.

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Creative Director, TBWAChiatDay LA Nov 2015 – Jun 2018
High-Impact Campaigns: Directed creative strategy and execution for global brands including Peak Games and Apple, driving innovative marketing and content strategies that engaged diverse audiences. Brand Storytelling: Developed comprehensive campaigns that aligned creative messaging with brand objectives and market insights.

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Associate Creative Director, Saatchi LA Aug 2014 – Oct 2015
Integrated Campaigns: Crafted and executed creative concepts and copy for Toyota’s global campaigns—including three Super Bowl commercials—ensuring compelling storytelling and brand integrity.

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Freelance Creative, 72andSunny & Innocean Jan 2014 – Aug 2014
Destiny “Become Legend” Campaign: Played a pivotal role in the global launch campaign for Activision's Destiny, developing high-impact copy and creative strategies that set a new standard for gaming campaigns. Creative Execution: Delivered innovative advertising solutions for high-profile clients such as Sonos, Google, and Skylanders, aligning creative vision with global market trends.

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Co-Executive Producer, Go Go Luckey May 2013 - Jan 2014
Produced "Raising McCain" for Pivot Network and "Loredana, Esq." for the Sundance Channel

Freelance Producer, NBC Universal Sep 2009 - Apr 2013

Created and co-executive produced "Gallery Girls" on Bravo and E! networks, and provided creative services for NBC Universal, Lionsgate Television, and YouTube Writer/Story Producer, Pie Town Productions June 2008 - Sep 2009 Worked on HGTV's popular show "House Hunters"

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EDUCATION
Professional Credential, Artificial Intelligence: Business Strategies - UC Berkeley Haas
MFA in Screenwriting - University of Southern California
BA in English - Brigham Young University

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SKILLS
Top AI Creative Tools: Claude, ChatGPT, Runway, MidJourney, and Sora. Adobe Creative Suite, Google Suite, Advertising, Creative Direction, Branding, Content Development, Public Relations, Copywriting, Marketing, Retail Marketing, Marcom, Marketing Communications. Fluent in Spanish.