All Posts

I told him what I learned at USC's School of Cinematic Arts: great stories all run on the same engine. Someone wants something badly and is having difficulty getting it. That's it. That's the simplest dramatic circumstance, and it's the foundation of every television series you've binged, every campaign that made you feel something, and every brand you remember. Pixar knows it. Nike knows it. Anthropic knows it. If you're building a brand, creating content, or trying to get a

If you're impressed by what AI can do today, consider this: today is the worst AI will ever be. The tools are only getting better. The question isn't whether creative teams will use AI, it's whether they'll use it well. I recently gave a webinar for Onward Search on how I use tools like Claude Cowork, Midjourney, Runway, and Figma to accelerate creative ideation without producing the generic, soulless output that's flooding the internet. The short version: AI doesn't replace